Our Story

Woman with curly hair in a yellow dress laughing

Passionate about supporting Black Owned Businesses, our founder Jasmine E. Catchings, created J.Essentials out of necessity. After relentlessly searching for small business liquid soap companies to support during quarantine 2020,  she decided to create her own soap formula and start her own business. “It was important to me that I created a product that had everything I was looking for and couldn’t seem to find. To me, it was more than just finding a new liquid hand soap. I cared about how the product felt, how it smelled, and how it made my skin feel” said the Las Vegas local. As a proud Vegan company, our products are also cruelty free, paraben free, and made with plant-based ingredients such as Vegetable Glycerin, Chamomile Extract and more. J.Essentials is committed to creating everyday essential products that you and your family can be proud of.